Ignite on BBC

Paula Dowie, owner of Ignite Retail featured in BBC to share views on improving shoppers experience.

Brands are constantly fighting to get your attention and keep it. One new approach is "retail theatre". 
It's about surprising the shopper and giving them an experience, says Paula Dowie, managing partner at retail design agency Ignite Design. 

"Good retail design is about disrupting the consumer's thinking, getting them to notice you and making them linger for longer," she says. Continue Reading here....