Going into the Harrods Apothecary Hall, Japanese niche brand Paul & Joe asked us for design help to enhance their premium cosmetics.
With so many current skus and new skus frequently being introduced, the challenge was to create and design a unit not only for a small space, but to be fitted on top of a standard Harrods unit.
So we designed category areas with stages to hero products. The result: Customers love to stop & test the lovely products and the Paul & Joe beauty consultants find it easy to use to help customers – a win, win!
Ignite Design are highly creative & resourceful designers. Given the no of skus Paul & Joe consistently have to merchandise, and the comparative size of our site at Harrods, Ignite did a great job of designing our unit to present our cosmetics in an accessible way for customers to browse & test. They design from the customer viewpoint, so create maximum impact for our brand. We are delighted with their strategic creativity and positive on time, on budget response.
Annie Bruce, Paul & Joe.