Concept behind Retail Design

How Retail Design Started?

Retail design is a very specialised, creative and commercial discipline. That combines several different areas of expertise together in the design and construction of retail space.  It incorporates elements of interior decoration, industrial design, graphic design and advertising.  The primary purpose of retail space is to stock and sell products to consumers., the space must be designed in a way that promotes and enjoyable and hassle free shopping experience for the consumer.  The space must be specially tailored to the kind of product being sold in the space for example a book store requires many large shelving units to accommodate small product that can be arranged categorically while a clothing store requires more open space to fully display products.  The store front must act as a billboard for the store, often implying large display windows that allow shoppers to see into the space and the product inside.  

Retail design first began to grow in the middle of the 19th century with stores such as "BonMarch" and a "Printemps" in Paris followed by Marshal Fields in Chicago, "Self Fridges" in London and "Macy's" in New York.  These early Retail Design stores were swiftly to continue with an innovation called the Chain Store.  The first chain store was opened in the early 20th centurry by Frank Winfield Woolworth.  After world war 2nd a new type of retain type building known as Shopping Centre came into being.  The next evolution was Boutique in the 1960s.  This rise made it to shift to compensate for increased customers and alternative focuses.  The rise of internet and internet retailing in the latter part of 20th century and into the 21st century saw another changes in the Retail Design to compensate.  Once the overall structure and circulation of the space has been determined, the atmosphere and thematics of the space must be created through lighting, sound, material and visual branding.  These design elements will cohesively have the greatest impact on the consumer and thus the level of productivity that could be achieved.