Moss Bros, a well known formal wear retail store, has come up with the strategy that is focusing on the digital environment. Now, Moss Bros customers will have access to the store and will be able to use click and collect services. It has few branches around London. This is the first step by this retail store to move towards ecommerce side.
At a recent event in London, Moss Bros eCommerce director Neil Sansom said that a "showrooming store" of this nature would allow customers to make purchases online and have products delivered to the store or their home at a time convenient to them.
"We're at a very, very early stage of looking at what could be done, what types of technology could be used, what other people are doing – and really beginning to think through what something like this would look like," Sansom told Essential Retail.
We just hope it proves out to be successful for Moss Bros.
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