Ignite Retail Conceptual Design
Imaginative, creative, strategic.
Our design will express your retail brand story, beautifully delivering your equity in any environment – whether environment, POS, or branding & graphic communication
Call us now for an informal chat: + 44 (0) 208 870 324
Today’s consumers expect and demand more than just the product itself – and their wants have a bigger appetite than their needs. It is also accepted that, acting on a conscious and sub-conscious level, the physical retail space can have as much effect upon the consumers’ perceptions of a brand / store as the quality of the goods themselves. So, as a result, brands and stores are increasingly committed to creating a slice of retail theatre when translating the brand to the in-store environment.
When we create in-store designs for our clients, we work with them to assess what the new in-store design needs to achieve. Frequently, “flexibility, modularity & WOW factor” are vital requirements of the brief.
Ignite Retail always look at the retail design from the customers’ point of view and marry that with the brand’s business objective, whilst ensuring own able innovation. And we do this regardless of the size of the site – whether it’s for a 1m unit or an entire new environment – so maximum customer engagement is reached.
Part of looking at the customers’ point of view is that we ensure we understand what customers need in order to enjoy the shopping experience more. So, starting with the current issues / barriers we eventually reach the understanding of what will enable a customer to be more comfortable in the new surroundings and therefore come back time and time.