LOCAL STORES

INSPIRATIONALLY ORIGINAL, THE CREATIVE TALENT AT OUR AGENCY

WILL SUPPORT YOUR BRAND DELIVERY & CORE PROPOSITION

TO YOUR CUSTOMERS IN AN EXCITING WAY.

 

OPTIMISING BRAND PERFORMANCE IN STORE

Our behavioural research has identified several actions which brand owners can take to improve brand communication in store:

  • Use the right type of in-store communication, in the right location to convey the right message (relevant, impactful and motivating).
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  • Ensure that brand communication is consistent at all touch points, define the visual brand triggers and use these to elicit a response. A relevant trigger will create a connection to what has already been learned about the brand, highlighting the importance of things like packaging in reinforcing the image of the brand in store.
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  • Optimise communication on pack to inform and persuade shoppers. This is particularly important for high involvement categories where there is an opportunity to connect and engage with the shopper.
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  • Maximise visibility of packaging to help the brand stand out – particularly important for low involvement categories where there is less opportunity to persuade shoppers.
  • Of course, all of this needs to be considered in the context of the overall brand strategy, the role of the category and the all-important fit with the retailer brand. What is clear is that in-store communication will become increasingly crucial for brand success and that considering this from early stage product development will become a priority.

    Just get in touch with us to see how we can help with in store design.


     
     
    Brackenwood_Logo.jpg
    Brackenwood Windows Limited is a family-run business based in Basingstoke, Hampshire. We have been installing double glazed products since 1987 across Hampshire, Berkshire and Surrey.

    We approached Ignite to work with us on designing a modern, state of the art reception and showroom for our Head Office in Basingstoke. From the initial contact Paula and her team were able to quickly assimilate the requirements of displaying our company and our products and produced graphics and 3D presentations which allowed us to easily see and understand the vision that they created. We instantly loved it!

    After a series of meetings Ignite have provided us with a set of technical drawings and visuals from which we can now move forward and execute the design. At all stages the Ignite team have been helpful, professional and full of ideas and enthusiasm. We are delighted to have worked on this project with them.
    — David Medcraft, Owner, Brackenwood Windows